Product Description

• Acure Simply Smoothing Shampoo - Coconut 236ml is a 100% vegan, performance-driven shampoo designed for frizzy, curly, or damaged hair, suitable for all hair types.


• This nourishing formula combines coconut water and marula oil to tame frizz, boost shine, and transform hair from dry and frustrated to smooth, silky, and manageable. Free from parabens, sulfates, mineral oil, petrolatum, formaldehyde, and silicones, it’s pH-balanced to seal the hair cuticle, reducing moisture loss, breakage, and flyaways.


• The lightweight, hydrating formula cleanses without stripping natural oils, leaving hair soft, shiny, and healthy.


• Certified cruelty-free (Leaping Bunny), Climate Neutral Certified, and made in the USA with domestic and global ingredients, it’s an eco-conscious choice.


• The pleasant coconut scent enhances the washing experience, though it fades after rinsing.


• Ideal for those seeking clean, natural hair care, this shampoo is clinically proven to enhance hair wellness.

How to Use

• Application: Apply to thoroughly wet hair. Rub a quarter-sized amount between hands until it turns white, then massage into the scalp and through the hair, focusing on layered sections for thick hair. Let sit for 1–3 minutes, then rinse thoroughly with cooler water. For best results, repeat the process (wash twice) to ensure a deeper clean, as the second wash produces more foam.


• Preparation: Ensure hair is fully soaked before applying to maximize lathering and cleansing.


• Usage Tips: Pair with Acure Simply Smoothing Conditioner for enhanced frizz control and shine. Suitable for daily or regular use, especially for frizzy or curly hair.


• Frequency: Use as needed, typically 1–2 times per wash, depending on hair type and buildup.

Warnings and Precautions

• For External Use Only: Do not ingest the product.


• Avoid Eye Contact: If the shampoo contacts eyes, rinse thoroughly with water to prevent irritation.


• Keep Out of Reach of Children: Store safely to prevent accidental ingestion or misuse.


• Allergy Check: Perform a patch test before first use, especially for sensitive scalps or known allergies to coconut or botanical ingredients.


• Discontinue Use: Stop use and consult a dermatologist if scalp irritation, redness, or discomfort occurs.


• Storage: Store in a cool, dry place away from direct sunlight to maintain product efficacy.


• Not for Color-Treated Hair: While generally safe, those with color-treated hair should verify compatibility, as some natural ingredients may affect color retention.

Ingredients

• Aqua/Water/Eau: Purified water, serves as the base for the formula.


• Sodium Lauroyl Methyl Isethionate: A gentle, sulfate-free surfactant for cleansing without stripping natural oils.


• Cocamidopropyl Betaine: A mild, coconut-derived cleanser that enhances foam and softness.


• Sodium Methyl Cocoyl Taurate: A gentle surfactant for effective, non-irritating cleansing.


• Sodium Cocoyl Glycinate: A mild cleanser that supports a creamy lather.


• Glycerin: A humectant that hydrates hair and scalp.


• Coconut Water (Cocos Nucifera): Hydrates and smooths hair, reducing frizz and adding shine.


• Marula Oil (Sclerocarya Birrea Seed Oil): Rich in fatty acids and antioxidants, nourishes and smooths hair, reducing breakage.


• Argania Spinosa Kernel Oil (Argan Oil): High in vitamin E and fatty acids, boosts moisture and shine.


• Theobroma Cacao (Cocoa) Seed Butter: Nourishes and softens hair.


• Hydrolyzed Quinoa: Protein-rich, supports hair strength and volume.


• Hippophae Rhamnoides (Sea Buckthorn) Oil: Nutrient-rich oil that promotes hair health.


• Helianthus Annuus (Sunflower) Seed Extract: Protects against oxidative damage and helps prevent color fade.


• Guar Hydroxypropyltrimonium Chloride: Conditions hair for manageability and reduced static.


• Sodium Levulinate, Sodium Anisate: Natural preservatives for product stability.


• Citric Acid: Adjusts pH for scalp compatibility.


• Parfum/Fragrance: Natural coconut-derived fragrance for a pleasant sensory experience.