Product Description: 

Colgate Sensitive Pro-Relief Base Toothpaste gives you the freedom to forget about the pain of sensitive teeth. Where does sensitive tooth pain come from?

• Receding gums and damage to your enamel can expose thousands of microscopic channels which lead to your tooth's nerve center.
• When your teeth make contact with something hot, cold or sweet, sensations are carried down these channels directly to the nerves, causing pain.
How does Colgate® Sensitive Pro-Relief™ work?
• Most other sensitive toothpastes primarily numb the pain.
• Colgate® Sensitive Pro-Relief ™ works by plugging the channels that lead
to sensitive tooth nerves, to help block the pain.
• With regular use, it builds a long-lasting protective barrier that acts
like a seal against sensitivity.

For instant relief, apply directly to the sensitive tooth with a finger tip and massage gently for 1 minute, up to twice a day and for children 6-12 years once a week or less frequently. For lasting relief, apply to a gentle toothbrush making sure