Product Description:

Closeup White Now has a revolutionary blue foam technology that creates an immediate optical effect and gives your teeth a whiter appearance after just one brush*. Through continuous use, you will achieve progressive whitening action.

See the instant whitening power of White Now, in Ice Cool Mint flavour.

*Instant effect is optical and temporary and may vary from person to person depending on initial teeth color.

How to use:

Apply on toothbrush a decent amount of Closeup toothpaste White now & brush teeth.

Do not swallow. Supervise children as necessary until capable of using without supervision. Adult and children 2 years and older: brush teeth thorough after meals or at least twice a day, or use as directed by a dentist or physician. Children under 6 years: instruct in good brushing and rinsing habits (to minimize swallowing). Children under 2 years: ask a dentist or physician.

Sorbitol, Aqua, Hydrated Silica, Sodium Lauryl Sulfate, Peg-32, Aroma, Cellulose Gum, Sodium Saccharin, Sodium Fluoride, Zinc Sulfate, Sodium Hydroxide, Synthetic Fluorphlogopite, Eugenol, Ci 16035, Ci 17200 and Ci 7789.