Product Description:

• Give your smile a radiant makeover powered by the science of Colgate’s Max White Ultimate Radiance Whitening Toothpaste. Unlike regular teeth whitening toothpaste that only removes surface stains, this breakthrough, clinically proven toothpaste does even more! With its dual colour-correct action, active oxygen molecules penetrate safely beyond the enamel surface to lift deep-set stains caused by food and drink to deeply whiten for 10X whiter teeth. And, on the surface of your teeth, this instant^ whitening toothpaste, with its blue optic brighteners, instantly whitens your smile.
• The colour correcting toothpaste starts whitening in just 3 days, and you’ll experience a distinctive warming sensation as it activates and releases millions of active oxygen molecules that work to decolourise deep-set stains. And, with its tingling mint flavour, you’ll enjoy a fresh breath, transforming your regular oral care into an oral beauty experience for the senses!
• The advanced, non-abrasive whitening technology in this whitening toothpaste is enamel safe for daily use. Use it twice a day for 2 minutes instead of your ordinary toothpaste to deeply whiten your smile, and also help to prevent future stains. Doing this will help you to achieve the maximum whitening results that’ll radiate through your smile. It also contains fluoride for effective cavity protection, so you know you’re truly taking care of your pearly whites.
• For dramatic whitening results, use this toothpaste for stained teeth in combination with Colgate’s Max White Overnight Serum, which whitens while you sleep for the ultimate 10-minute at-home whitening.
• Don’t just make an impression, let your radiant smile leave a lasting impact with Colgate


• Stains caused by food & drink vs fluoride toothpaste after 3 days.
• Instant effect is temporary
• With 2 weeks continued use, as instructed

 Product Specifications:

• DUAL COLOUR-CORRECT ACTION: Our most advanced teeth whitening toothpaste, with dual colour-correct action, lifts deep-set stains* and instantly whitens!


• 10X WHITER TEETH: Unlike regular teeth whitening toothpaste that only removes surface stains, ours deeply whitens for 10X whiter teeth* using active oxygen molecules to decolorize deep stains. And, with a stain prevention shield, it helps prevent future surface stains.


• INSTANT^ WHITENING EFFECT: With blue optic brighteners to instantly^ whiten your smile.


• DISTINCTIVE SENSATION: You'll experience a distinctive warming sensation from the rich, blue teeth whitening foam as it activates to deeply whiten.


• ENAMEL SAFE: Our at-home whitening toothpaste provides non-abrasive whitening of deep stains and is also enamel safe for daily use.
• CLINICALLY PROVEN WHITENING TECHNOLOGY.


• Stains caused by food & drink vs fluoride toothpaste after 3 days


• Instant effect is temporary

Cautions & Warnings:

• Directions for use: Brush thoroughly, at least twice a day or as directed by a dentist or physician. Not recommended for children 6 years of age and younger. In case of intake of fluoride from other sources, consult a dentist or doctor. Do not swallow. Spit and rinse thoroughly after brushing.

Ingredients:

• Poloxamer 105
• Calcium Pyrophosphate
• PEG-8, PEG/PPG-116/66 Copolymer
• PVP
• Silica
• Tetrasodium Pyrophosphate
• Aroma
• Potassium Caroate
• Sodium Lauryl Sulfate
• Sodium Monofluorophosphate
• Disodium Pyrophosphate
• Sodium Saccharin
• Cocamidopropyl Betaine
• Sucralose
• Magnesium Carbonate
• CI 74160. 
• Contains: Sodium Monofluorophosphate Total Fluoride content: 1450 ppm