Product Description: 

Where does sensitive tooth pain come from?

• Receding gums and damage to your enamel can expose thousands of microscopic
  channels which lead to your tooth's nerve center.
  
  
• When your teeth make contact with something hot, cold or sweet, sensations are
  carried down these channels directly to the nerves, causing pain.
  
  
• These exposed areas of the teeth can also be prone to discoloration.
  
  

How does Colgate® Sensitive Pro-Relief™+ Whitening work?

• Most other sensitive toothpastes primarily numb the pain.
  
  
• Colgate® Sensitive Pro-Relief™+ Whitening works by plugging the channels that
  lead to sensitive tooth nerves to help block the pain.
  
  
• With regular use, it builds a long-lasting protective barrier that acts like a
  seal against sensitivity.
  
  
• Its low abrasive formula gently and effectively removes stains, helping to
  restore the natural whiteness of your teeth.

For instant relief, apply directly to the sensitive tooth
with a finger tip and massage gently for 1 minute, up to twice a day and for
children 6-12 years once a week or less frequently. For lasting relief, apply
to a gentle toothbrush making sure