Product Description:

• Elizabeth Helen Mascara (10 ml) is a versatile mascara that is perfect for creating bold, voluminous lashes with ease. Its unique formula coats each lash individually, adding length and thickness for a fuller, more dramatic effect.
• The mascara’s brush is designed to separate and define the lashes while ensuring a smooth application, making it ideal for both everyday wear and special occasions.
• The long-wearing formula resists smudging and flaking, providing a flawless finish that lasts all day.

Product Features:

• Volumizing Effect: The mascara adds fullness and volume to each lash, giving your eyes a more dramatic and open appearance.
• Lengthening Formula: Helps to elongate lashes, creating the illusion of longer, more defined lashes.
• Non-Clumping: The mascara is designed to apply smoothly without clumping, allowing for a natural and defined look.
• Long-Lasting: Provides long-wearing results that resist smudging and flaking throughout the day.
• Define and Separate: The brush is engineered to separate and define each lash for a well-defined, lifted look.
• Buildable: Can be layered for more intense volume and length without the risk of clumping.
• Waterproof (Optional Variant): Some versions of the Elizabeth Helen Mascara may come in a waterproof formula, ideal for all-day wear, including in humid conditions or during a workout.

How to Use:

• Prep Lashes: Start by curling your lashes with an eyelash curler for added lift (optional).
• Apply Mascara: Hold the mascara wand horizontally and start applying from the base of your lashes. Wiggle the wand back and forth to ensure every lash is coated from root to tip.
• Build Volume: For a more dramatic look, allow the first coat to dry for a few seconds before applying a second coat. This will give your lashes more volume and length.
• Lower Lashes: If desired, apply mascara to the lower lashes using the tip of the wand for a more defined look.
• Final Touch: Allow the mascara to dry completely before blinking to avoid smudging. If necessary, use a clean spoolie or lash comb to separate any clumps.

Caution & Warnings:

• For External Use Only: This product is intended for external use only. Avoid contact with eyes.
• Avoid Direct Eye Contact: If the mascara gets into your eyes, rinse thoroughly with water. If irritation persists, seek medical attention.
• Remove Before Sleeping: Always remove mascara before going to bed to avoid irritation or lash breakage.
• Discontinue Use If Irritation Occurs: If you experience any irritation, redness, or allergic reaction, discontinue use immediately and consult a dermatologist or ophthalmologist.
• Keep Out of Reach of Children: Store the mascara in a cool, dry place, out of reach of children.

Ingredients:

The exact ingredient list can vary depending on the specific formulation of Elizabeth Helen Mascara, but typical ingredients in mascaras may include:

• Water (Aqua) – The base of the formula.
  
• Carnauba Wax – A plant-based wax that helps provide the mascara with its texture and smooth application.
• Stearic Acid – A fatty acid that contributes to the smoothness and spreadability of the product.
• Polyethylene – A film-forming agent that helps the mascara adhere to lashes and provide a long-lasting hold.
• Iron Oxides – Pigments used to give the mascara its color (black, brown, etc.).
• Glycerin – A humectant that helps retain moisture and prevent lashes from becoming dry.
• Panthenol (Pro-Vitamin B5) – Often added for its conditioning properties, helping to nourish and strengthen lashes.
• Cetearyl Alcohol – An emulsifying agent that helps blend ingredients together and stabilize the formula.
• Tocopheryl Acetate (Vitamin E) – An antioxidant that helps protect lashes from damage.
• Fragrance – May be included for a subtle scent, though some formulations may be fragrance-free for sensitive eyes.