Product Description:

• Protect and style with less heat damage


• Protect and style with ThermoShield technology for less heat damage with a consistent temperature, and mineral ions for reducing UV impact.


• For styles that are beautiful, healthy looking and frizz-free.

Product Features:

• Protect and style with less heat damage
  with ThermoShield technology and mineral ions


• ThermoShield technology


• Mineral ionic care


• 50% faster straightening


• Heat resistant roll out pouch


• Mineral ion lowers UV damage


• Mineral ion lowers UV damageMineral ions helps to reduce the negative impact of UV, it lowers hair surface damage.


• Less UV damage keeps hair smooth and versatile.


• Straighten or curl for various styles


• From sleek and chic straight hair to effortlessly casual waves, or head-turning curls - you can do it all.


• What will it be today?


• Water ions bring moisture to hair


• Philips water ions technology generates more than 1000+ times more water content than without ionizer and bring moisture to hair, for soft and healthy-looking hair.


• ThermoShield technology for less heat damage


• Its' sensor regulates the temperature so that from root to end, your hair gets the ultimate even styling it deserves.


• Temperature range from 120°C up to 230°CChoose between temperature range from 120°C up to 230°C to secure long-lasting result while minimizing risk of hair damage.


• 50% faster straightening


• Smooth plates help the straightener glide smoothly through the hair, so you can spend less time styling and more time enjoying the same great result.


• Ionic care for shiny, frizz-free hairCharged negative ions eliminate static, condition the hair and smooth down the hair cuticles to intensify the hair's shine and glossiness.


• The result is smooth, frizz-free hair with vibrant shine.


• Argan-oil infused ceramic plates for smooth gliding


• The straightener uses ceramic plates infused with argan oil to make styling fast and effortless, with a gliding action that feels as silky smooth as your hair looks.


• 35% smoother floating plates for gentle styling


• 35% smoother plates with floating technology for gentle gliding with every stroke.


• The advanced ceramic floating plates move to adjust the pressure on the hair.


• This ensures even heat and pressure on the hair for good styling performance.


• 105 mm long plates for fast and easy straightening


• The longer 105 mm plates enable better contact with the hair to help you achieve perfect straightening results easier and in less time.


• Easy to read innovative temperature display


• The unique combination of temperature dial and LED display gives you precise temperature control.


• Style button for quick temperature setting


• At the touch of one button, you can select the preset 210°C temperature for quick straightening.


• Cool tip for easier and safer use


• The tip of the styler is made from a special heat insulating material to keep it cool; you can safely hold it while you're styling for optimal ease of use.


• Fast heat-up time, ready to use in 30 sec


• The straightener has a fast heat-up time, being ready to use in 30 seconds.