Up to 7x more plaque removal than a manual toothbrush

Densely-packed, high-quality bristles remove up to 7x more plaque than a manual toothbrush.

Diamond-shaped bristles give you 100% whiter teeth in 1 week

The W2 Optimal White's stain-removal pad, made from densely-packed diamond-shaped bristles, removes surface stains caused by food and drinks. You'll notice a whiter smile, up to 100%*, in just 7 days.

Always know when to replace. Always get an effective clean.

Brush heads become less effective after 3 months of use, but with BrushSync™ you'll be reminded before this happens. Your smart toothbrush will track how often and how hard you brush, and will notify you when it’s time for a replacement. Don’t have a smart Philips Sonicare toothbrush? Just monitor your blue replacement bristles, and when they turn white you’ll know it’s time for a fresh brush head.