Product Description:

• Phyto Color Anti-Fade Shampoo 250ml features a formula with a unique blend of powerful active ingredients of plant origin that provide color protection.


• In reality, this formula contains 90% of ingredients of natural origin. On one hand, it stars Rice peptides and Tara fruit extract, rich in tannins with antioxidant benefits.


• These ingredients work together to protect the hair fiber and, consequently, lock in color and prevent color fading.


• On the other hand, the formula contains White Mallow extract which provides the hair with extra shine. So, this shampoo gently cleans the hair while helping to preserve color. Like so, the color is still intense and luminous after 12 shampoos.


• Therefore, this shampoo is specially formulated for color-treated or highlighted hair.


• To sum up, this shampoo prevents color fading and leaves the hair bright, vibrant and healthy with intense color.

Product Features:

• Gently cleans the hair, prevents color fading, keeps the hair color luminous and intense for 12 shampoos, leaves the hair soft and shiny, has a natural formula with 90% ingredients of natural origin, sulfate-free


• Rice peptide complex forms a protective barrier around the hair fiber and, consequently, helps to trap pigments and prevent color fading;


• Tannins from Tara coupled with Sunflower shoots offer powerful antioxidant action. In this way, they protect the hair fiber from aggressions that are responsible for color fading. Like so, they protect color intensity and vibrancy;


• White mallow extract provides shine to the hair making it twice as shiny.

How to Use:

• Apply a small amount of Phyto Color Anti-Fade Shampoo 250ml onto a wet scalp and gently massage it.


• Leave it on for a few minutes and then rinse thoroughly.