Product Description:

• John Frieda Violet Crush Intense Purple Shampoo for Blondes is designed to enhance with crushed violet and blue pigments, this rich intensive formula counteracts both yellow and orange tones to keep blonde looking lighter and brighter.


• Our ultra-violet pigmented purple shampoo instantly transforms even the most stubborn brassy tones into cooler, brighter blonde.

• Safe for use on natural, colour treated, platinum blonde, and lightened brunette hair

Product Features:

• Purple Shampoo for Blondes with crushed violet pigments crushes brassy tones for cooler, brighter blonde in one use.


• With crushed violet pigments, this rich formula instantly transforms even the most stubborn brassy yellow and orange tones into cooler, brighter blonde.


• Safe for use on natural, color-treated, and platinum blonde.

How to use:

• Gently massage into wet hair, lather, and rinse well.


• For more intense results, and to fight stubborn brassiness, leave shampoo on hair for 2-3 minutes. Use daily until your desired color result is achieved.


• To maintain those results, alternate with your regular shampoo as needed. For best results, follow with Violet Crush for blondes Conditioner.


• Rinse hands immediately after applying shampoo to hair to avoid purple pigment on your hands.

Caution & Warnings:

• For external use only.


• Avoid contact with eyes; if contact occurs, rinse thoroughly with water.


• Keep out of reach of children.


• If irritation develops, discontinue use and consult a physician.


• Store in a cool, dry place.

Ingredients:

Water, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Glycol Distearate, Sodium Chloride, Cocamide MEA, Fragrance, Lactic Acid, Dimethyl Isosorbide, Cocamidopropyl Betaine, Malic Acid, Cetyl Alcohol, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Disodium EDTA, Glycine, Benzophenone-4, Ethylhexyl Methoxycinnamate, Sodium Xylenesulfonate, Methylchloroisothiazolinone, Methylisothiazolinone, Blue 1, Ext. Violet 2.